Inside Retail

APRIL 10, 2024

By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it. The collapse of impulse buying necessitates a shift in our approach to product development and consumer engagement,” said Wardlaw.

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Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line. Look to connect with playful humour.

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Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

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Trade Show Booth Companies - Trade Group

SEPTEMBER 11, 2023

Instagram, one of the most popular social media platforms, has recognized this need and introduced a new tool to enhance communication and engagement – Instagram Threads. Sticker and emoji support Like Instagram, Threads offers a variety of stickers, emojis, and GIFs to enhance your messages and make interactions more engaging.

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Social Media Engagement Promotion Strategy 52

Inside Retail

MAY 19, 2024

Retailers prioritising customer experience online at the expense of focusing in-store are missing significant opportunities to boost sales – and their bottom line. Cook says most retailers think of omnichannel as being about selling across multiple channels and then working out how to bring them together.

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Trade Group

NOVEMBER 17, 2021

Sierra Reed: Welcome to The Bottom Line at TTG. I’m here with Claire Phillips, and today we’re going to talk about the PDS Supercon Show. So Claire, can you tell us a little bit about the show? And it’s really geared toward promoting opportunities and success. Claire Phillips: Yes.

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Inside Retail

MAY 3, 2024

We’ve got two stores opening in the next month, and many more lined up and we will continue to seek further expansion, not just in Australia and New Zealand. There’s no two ways about that,” Friis said. The company has a Net Promoter Score (NPS) of well over 80, which Friis described as “very rare in the retail business”.

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Inside Retail

MARCH 18, 2024

Now retailers are turning to new digital techniques that boost retention – and their bottom lines. The result, he says, is poor knowledge retention, minimal insights, low engagement and wasted resources of time and money. Workers might be asked about the features of newly released products, for example.

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Retail Focus

APRIL 11, 2023

With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products. This is in line with current retail trends that emphasise experiential shopping and create memorable moments for customers.

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Design Curate Visual Merchandising Promotion 208

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Inside Retail

DECEMBER 20, 2023

As your brand grows and you incorporate more tools into your tech stack, it’s time to start thinking about how you put all your customer data into action. How do such communication failures come about in the first place? Your business is growing – and you want to grow faster No business is too small to adopt a CDP.

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Marketing Social Media Engagement Management 130

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. Besides weekends, it can be beneficial to consider local events or holidays when people are more likely to be out and about. For instance, place a floral arch over the entrance, or colorful flower pots lining the window displays.

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Social Media Promotion Color Advertising 130

Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. This builds engagement and triggers browsing or shopping intent that, if managed well, will later convert into sales.

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Retail Bound

JANUARY 11, 2022

PR professionals work with individuals, brands, government agencies, corporations, and startups to help shape their brand identities, manage their communications, and promote their work. Below are some common misconceptions about public relations. The post 5 Common Misconceptions about Public Relations appeared first on Retailbound.

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Social Media Management Strategy Planning 59

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. The challenges In Malaysia and the Philippines, a significant percentage of respondents expressed concerns about their financial well-being.

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Consumer Engagement Strategy Advertising 130

Inside Retail

AUGUST 22, 2023

In Australia, just about everyone got behind the national team the Matildas, with TV ratings for the semi-finals against England’s Lionesses breaking national records. Super Retail Group’s managing director Anthony Heraghty told Inside Retail that Rebel sold upwards of 60,000 Matilda jerseys throughout its campaign – with about 99.5

Engagement 246

Engagement Promotion Light Merchandising 246

Retail Focus

MARCH 30, 2023

Leverage Programs and Promotions Offer creative promotions to entice customers to buy. Focus on Psychological Value Upscale fashion brands are all about offering an experience, not a product. A recent example of this is Jimmy Choo’s Sailor Moon line. Make sure these people have an audience in your niche.

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Retail Sales Promotion Tailored Gifts 130

Retail Focus

OCTOBER 17, 2023

However, the reality is that these surfaces can be used for much more than simply pointing customers in the direction of special offers or promoting seasonal sale events. Keeping consumers engaged Drytac is a specialist provider of self-adhesive materials used in all manner of décor projects, including some within the retail space.

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Promotion Outdoor Space Display 162

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

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Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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Social Media Engagement Concept Layout 147

Retail Bound

MAY 21, 2024

In order to avoid the nasty scenario above and ensure that you are ready to meet with a potential buyer, be ready to answer any and every question about your product. While there, politely inquire about the appropriate contact for product submissions. What is so great about your product and why do people want it?

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Inside Retail

MAY 17, 2023

Helena Stylman, group sales director at iMedia, reveals: “It’s ‘Chatham House Rules’, and the aim is to facilitate open and interactive discussions that promote collaboration, learning, innovation and support growth among these luminaries” It’s clearly working. It’s what it’s all about.”

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Promotion Reimagine Engagement Curate 130

Inside Retail

OCTOBER 24, 2022

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. We want to do it properly’,” Lee said.

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Inside Retail

MAY 21, 2023

Co-founder of the hit fashion label Clothing The Gaps talks about the origins of the business, what’s driving its success and how the retail industry can create better outcomes for First Nations peoples. We used these as incentives to encourage Aboriginal people to participate in our health promotion programs.

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Fashion Merchandising Promotion Other 245

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The checkout process becomes a breeze, as customers can pay directly through the device, minimising the time spent waiting in line.

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Retail Focus

OCTOBER 24, 2023

It’s about creating an environment that motivates and nourishes their potential. Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker. And don’t forget about maintenance!

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Trade Group

APRIL 26, 2021

We’re in the midst of a pandemic and a recession—is this the right time to think about your next career move? If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Why not start now?

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Inside Retail

APRIL 26, 2023

Martin O’Brien and engaged by the SDA, which surveyed retail industry employees – the proportion of households with a member of the family working in the retail industry, who described their financial situation as “just getting along” and “poor”, increased from 26 to 30 per cent over the last two years.

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Inside Retail

JUNE 7, 2021

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Each moment is personal, relevant, engaging and shoppable.

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Strategy Engagement Consumer Marketing 245

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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Advertising Consumer Curate Social Media 162

Retail Focus

DECEMBER 18, 2023

Traditional wooden stalls line the streets and squares, creating a picturesque scene reminiscent of a winter wonderland. Well-designed and themed decorations enhance the aesthetics, creating a visually pleasing environment that encourages consumers to stay and engage. First and foremost, promoting local identity is crucial.

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Marketing Consumer Gifts Engagement 147

Retail Focus

SEPTEMBER 7, 2021

The store is launched in a bold move to promote existing and new VIA Outlets brand partners’ sustainability efforts, making them more visible to consumers whilst raising awareness and informing visitors about the company’s wider sustainable initiatives and the many ways in which they can contribute to a more sustainable future for fashion.

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Color Fashion Line Consumer 162

Inside Retail

JUNE 13, 2021

They’re bringing consumption in line with customers’ desire for conservation. Anyone who cares about protecting the natural world or values the social experience of shopping will find sustenance at the Comvita Wellness Lab in Auckland. The ticket price for tastings goes back into creating sustainable honey.

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Retail Focus

FEBRUARY 8, 2024

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

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Artistic Curate Engagement Art 147

Inside Retail

SEPTEMBER 5, 2021

If you think about online, it’s click-and-look, click-and-look, whereas if we can present a virtual store to a customer, they’ve got a lot better ability to understand the offer,” Todd Foster, T2’s global director of retail and e-commerce, told Inside Retail. They’re really driving top-line revenue at the moment.”.

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Inside Retail

SEPTEMBER 16, 2022

It seems we’re about to experience a cultural renaissance, and this has seen the emergence of people seeking new ways to upskill, make and create. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

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Social Media Pattern Promotion Engagement 130