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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130
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Enhancing Customer Loyalty In Retail: Integrating Philanthropy And Moves Management Strategies

RetailMinded

We’re diving into how a dash of philanthropy and a strategic approach called moves management can create an unbeatable combo. Now hold up, what’s this move management deal? Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

Line 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

Our focus remains on seeking to drive further and sustainable cost efficiencies and inventory management,” he added. The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties.