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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. We aim to ensure our community feels supported and satisfied through the whole process.

Planning 264
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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Gift-card retailer Prezzee looking to go public

Inside Retail

Digital gift-card provider Prezzee is mulling a float on the Australian Securities Exchange, and is looking at funding options in light of Square Inc’s impending $39 million Afterpay acquisition. Our growth plans can be broadened to include Asia and China and a public company model my assist those outcomes.”. million in FY20.

Gifts 130
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“We did not do enough”: Woolworths cans plans for Darwin Dan Murphy’s

Inside Retail

Woolworths Group has pulled the plug on plans to open a Dan Murphy’s store in Darwin after an independent panel ruled that the development should not go ahead. The Gilbert Review has made it clear that we did not do enough in this community to live up to the best practice engagement to which we hold ourselves accountable.

Planning 234
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.

Fashion 290
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“Impossible to ignore”: Witchery MD’s plans to capitalise on digital growth

Inside Retail

SS: The market trends are consistent with what Witchery has experienced in the past 12 months. We were able to engage our store teams to assist with online fulfilment. In the past year, one of our proudest initiatives has been formalising our commitment to Reconciliation through our first Reconciliation Action Plan.

Planning 246