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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. According to the report, 30 per cent are worried their gifts will be delayed. Choosing the wrong gift. Excellent customer experiences – from beginning to end.

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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Traditional wooden stalls line the streets and squares, creating a picturesque scene reminiscent of a winter wonderland. Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets.

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From finance to fine jewellery: Q&A with Fairfax & Roberts MD

Inside Retail

I feel with confidence that anyone who walks through our doors and has an engagement ring made here, no matter what the budget, will walk out with something stunning that will last a lifetime. A lot of people haven’t been able to travel, so they are splurging on gifts for special anniversaries and birthdays instead.

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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Some of Australia’s biggest and best retailers define themselves by everyday low prices. Say no more.

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Fast and fabulous: Estée Lauder drives sales with Uber

Inside Retail

Delivery costs for beauty products will remain in line with those for food and beverage delivery, with a fee of between $0.50 With consumers globally spending more time in their homes and shopping online, brands are all too aware of the need to engage with customers in unique ways to drive interest in new products.

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Tips to avoid sensory overload at Christmas

Inside Retail

The silly season, as it has come to be affectionately known, is a time when we are expected to be socially available, navigate crowded stores and attempt to find the perfect gifts for loved ones. He “hates surprise gifts and the expectation that I am supposed to know what to buy for everyone”. Customer insights. What if I get it wrong?

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