How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Like #EyesLipsFace, the initiative proved an instant hit: to date, TikTok content tagged #EyesLipsFamous has inspired 41.5 million views, while posts tagged #EyesLipsFace have accrued 7.8
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