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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Process standardisation Any expansion initiative is going to require scalable systems.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Self-service micro market chain Morsl raises $5 million for expansion

Inside Retail

Self-service micro market chain Morsl has secured $5 million in a series-A capital round, increasing the company’s valuation to $14.4 million as it looks to accelerate its expansion. In addition, its services have expanded beyond micro markets. The company invested $4.3

Expansion 130
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Totally Workwear eyes store network expansion after brand revamp

Inside Retail

“Substantial stakeholder engagement, time and investment has gone into the foundation setting phase of our strategic plan in recent years, the outcomes of which you are now beginning to see in the market, as we deliver against the key pillars that will underpin our growth ambitions”, said Troy Yewdall, head of Totally Workwear.

Expansion 147
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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

per cent growth this year reaching a market value of $2.67 According to Research and Markets, the trend of social buying and shopping is expected to record “significant expansion” in coming years with the gross merchandise value of such transactions predicted to reach $5.17 billion by 2028.

Marketing 264
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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

Expansion 130
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. The story so far “The opening of the new Nexus Mall store is a milestone in our strategic expansion efforts in the South Asia region,” he told Inside Retail.

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