Analysis: Is Ikea ready to become a lifestyle brand?
Inside Retail
MAY 10, 2021
On Thursday, Ikea will be launching a limited edition 10-piece clothing and accessories range in Australia, both online and in-stores. Could this be a publicity stunt or the beginnings of the Swedish furniture giant expanding into a lifestyle brand? . Ikea’s Efterträda collection debuted in Japan last year, then was released in Singapore, Thailand and South Korea, featuring t-shirts, hoodies, towels, water bottles, tote bags and key rings, adorned with the Ikea logo.
Let's personalize your content