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Antony Downing has joined the wholesaler from Costcutter, where he was retail design manager.
Guy Swindell, retail director at Parfetts, said: “Antony brings a huge amount of experience to this new role. We continue to invest in and evolve our Go Local fascia with new talented people that are dedicated to supporting retailers, along with new technology and services such as our innovative Gold delivery service.”
Go Local aims to reach 1,000 retailers in the next two years, from the current estate of more than 650.
Parfetts saw turnover in the last financial year jump by 26% to £474m and expects sales to exceed £500m in 2021.
It is investing £1.5m into its infrastructure and facilities and is extending its Aintree and Sheffield depots to increase capacity for its delivered operation.
Downing said: “Parfetts and Go Local have built an enviable reputation in recent years and its focus on supporting retailers is second to none. I look forward to working closely with our retailers to optimise their store performance and help take their businesses to the next level.”
Downing has worked in store development and the convenience retail sector for more than 33 years.
His experience includes merchandising, store planning and retail design.
