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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The 2024 Australian Retail Outlook is out now.

Marketing 290
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Fashion’s balancing act: Right product, market, timing and price

Inside Retail

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Balance 130
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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A new twist on privacy: planning for a post-cookie world

Inside Retail

As the data-decision driven world continues to evolve, the marketing space is seeing marketers, category and brand professionals alike held more accountable than ever for success and delivering results – not just with vanity metrics like clicks and engagement, but perpetually trying to understand how these convert into sales.

Planning 263
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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today.

Marketing 130