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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Increase sales and revenue.

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Decoding the journey from online research to in-store purchase

Inside Retail

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Just about any industry you can think of has people of influence.

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The future is now: 3 emerging technologies retailers should know

Inside Retail

This includes ensuring that the customers: • Access the same catalogue and products; • Enjoy the same campaigns and promotions; • Are able to use their loyalty privileges; and. Truly a modern retailer would be able to engage in commerce anywhere and everywhere, with no limitations and boundaries, to engage the modern consumer.”.

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Why Burberry and Minecraft are a match made in metaverse heaven

Inside Retail

There will be 15 downloadable skins influenced by fashion, fantasy and adventure for players to collect. Fashion’s fascination with games is creating a lucrative avenue for awareness and engagement, which is no wonder, when the video game industry is estimated to reach $196.8 Games out in front. billion gamers worldwide.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s play a little game Gamification in exhibits is paramount for engaging attendees. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Oooh, Ahhhh Of course, a primary trend that trade show directors and event coordinators want to tap into is emerging technology. He also holds a B.A.