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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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How to Create a Stunning Window Display & Captivate Shoppers

Contra

Creating a window display is a great way to get a shopper’s attention. The key to drawing in these customers lies in creating an eye-catching and memorable window display. Ways To Create a Stunning Window Display Embrace Transparency and Creativity: One-way vision graphics are a game-changer for window displays.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

The consumer packaged goods (CPGs) market is extremely competitive. You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. With a few best practices in mind, you can create the most effective displays for your CPGs.

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The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Sounds like a big task? Don’t worry!

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How to Refresh Your Display Cases

Jahabow

It might not be the display cases you’re using as much as how you’re using them. Grab the blueprint of your space, and have a little fun playing around with different layouts and combinations of display fixtures. Too many items packed into display spaces make them challenging to shop and are overwhelming to look at.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays.

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