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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Let data guide your strategy this year.

Marketing 287
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The post Planning to sell online in the US?

Planning 290
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KFC operator Collins Foods breaks $1 billion sales threshold

Inside Retail

In a results filing, the company said it expects inflationary pressures to remain for much of the next year, however, plans to maintain its long-term growth strategies. Underlying tax-paid profit from continuing operations fell to $51.9 million while underlying EBITDA fell to $205.1

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Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’.

Marketing 290
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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How To Optimize Your Retail Logistics Strategy 

RetailMinded

That’s why you should re-invent your current retail logistics strategy through optimization. This article provides a list of strategies that can help your retail business create a progressive logistics plan. These strategies can help you reduce the costs associated with returned goods while improving customer satisfaction.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

Continue to review minimum stock limits and develop contingency plans should supply issues emerge. Focus on contingency planning for best- and worst-case scenarios, particularly around supply-chain management, and continueto monitor and identify alternative suppliers to keep the business moving, should disruptions occur.