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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention. Customer retention challenges: Depending on category, a substantial portion of subscribers may cancel within the first six months.

Marketing 246
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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.