article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Playful, modern and cool: Inside Esprit’s New York pop-up

Inside Retail

Moving forward, we look to partner with other brands that celebrate the playfulness of our heritage and brand nostalgia. From a key metric perspective, the company aims to grow conversions and build the quality of its sales.

Planning 130
article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations.

article thumbnail

“A big opportunity”: Amazon betting big on palm-only payment tech

Inside Retail

A nuanced perspective In terms of the Amazon and Panera partnership, Ladd feels this collaboration is a natural fit for Amazon. Amazon is one of the leading technology innovators in the world and the company understands the importance of removing friction and increasing customer experience. That’s false.

Location 130
article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246
article thumbnail

5 innovative fashion tech brands you should know

Inside Retail

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. From a seamless online presence to physical retail via its recently acquired Browns boutiques in the UK, it’s clear Farfetch dominates in retail and has also developed technology to support other retailers.

Fashion 130