Remove Customer Engagement Remove Other Remove Perspective Remove Tailored
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Quantifying the intangible benefits that contribute to a store’s overall success is a challenge.

Art 264
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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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5 innovative fashion tech brands you should know

Inside Retail

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. From a seamless online presence to physical retail via its recently acquired Browns boutiques in the UK, it’s clear Farfetch dominates in retail and has also developed technology to support other retailers.

Fashion 130
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What are hyper-local store concepts and can they really save bricks-and-mortar retail?

Barber Design

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Blazing a trail. Let us know what you think in the comments section below.

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