Inside Retail

NOVEMBER 14, 2022

This means adopting new-generation technologies such as digital signage, powered by a robust operating system, enabling remote management, personalisation and interactivity with in-store signage. “As “Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. This reinforces their confidence in the brand’s commitment to the overall customer experience.

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

APRIL 14, 2024

In an industry with a very high percentage of female employees and, positively, strong representation in management ranks, there is still room at the top for many more women in leadership roles as CEO and company directors in major retailers. The retail industry accounts for 9.8 per cent of the total Australian workforce with around 1.5

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.”

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

JANUARY 2, 2024

Jia Lee, senior content marketing manager at Klaviyo, says the company’s suite of tools – including email marketing , SMS marketing , mobile push, reviews, and customer data platform (CDP) – can help brands optimise their campaigns and engagement through memorable occasions during the year.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

Social Media 130

Social Media Shopping Form Promotion 130

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. The magic formula is to have a clear strategy, targeted channels, and dedicated resources for managing your online presence effectively.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

APRIL 23, 2023

Blockchain technology offers a secure and decentralised way to store and manage data, ensuring that loyalty program rewards and points cannot be tampered with or fraudulent. Additionally, the use of NFTs can help increase customer engagement, as they can be collected and traded by loyal customers.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.”

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

NOVEMBER 7, 2023

Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement.

Engagement 147

Engagement Customer Engagement Layout Display 147

Drytac

NOVEMBER 15, 2021

Authored by Shaun Holdom, Global Product Manager at Drytac. But when it comes to Christmas, or indeed any other seasonal promotional graphics, it is critically important to remember the fact that the solutions need to be short-term, easy to apply, and easy to remove, as well as fit in with traditional branded longer-term graphics.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. BFCM is an intense period for all retailers and customer behaviour can be impacted by many factors.

Strategy 130

Strategy Engagement Planning Promotion 130

Retail Bound

MARCH 21, 2024

Source: Chron – The Advantages & Disadvantages of Offering Credit Improving Cash Flow Management – While extending credit carries inherent risks, it also allows wholesalers to manage cash flow more effectively. Businesses use Resolve to manage all their cash flow and AR workflows in one place.

Expansion 52

Expansion Flow Customer Retention Strategy 52

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. Let’s get started.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Among the benefits of text messaging marketing include: An Increase In Selling Opportunities: Send promotions, discounts, and limited-time offers to grow revenue among opt-in customers. In Conclusion .

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Inside Retail

DECEMBER 18, 2023

Lockdowns and the pandemic changed all of that, and today there’s hardly a CEO, board or management team that hasn’t taken the full dive into data and digital as their path to future success. What should follow is a golden era of customer engagement.

Social Media 147

Social Media Engagement Concept Layout 147

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Another way to incentivize loyal customers is by introducing referral campaigns. Focus on website responsiveness.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Bound

NOVEMBER 7, 2023

HOW PR ALIGNS WITH MARKETING FUNCTIONS: Enhances brand awareness Encourages customer engagement Supports marketing campaigns and promotional efforts Announces product launches HOW PR ALIGNS WITH EXECUTIVE FUNCTIONS: Manages company reputation & reputation building Nurtures relationships with various stakeholders, including the media Communicates (..)

Social Media 52

Social Media Promotion Customer Engagement Advertising 52

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52

RetailMinded

DECEMBER 6, 2022

In fact, some retailers are using AI to optimize their inventory management, customer service, and marketing strategies. At the heart of all these techniques is an understanding of what customers want from their shopping experience. It helps with inventory management as well. . Augmented Reality.

Retail Space 59

Retail Space Space Social Media Customer Engagement 59

Inside Retail

DECEMBER 7, 2021

Lush shops not just invite but demand that the customer engages its products with sight, smell, and touch, and while they are at the high end of my price tolerance, the products are well differentiated and superbly showcased. In this location, Lush isn’t a traditional ‘inline’ store but a freestanding box in the common area.

Shopping 130

Shopping Circulation Customer Engagement Management 130

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

Display 97

Display Advertising Visual Merchandising Promotion 97

Retail Bound

DECEMBER 3, 2021

By utilizing mobile technology and social media, and by using attractive design principles to attract customers’ attention, you can maybe take advantage of some of these impulse buying behaviors that many of us have. But there are still plenty of marketing tactics you can deploy to keep your customers engaged and attract new ones.

Social Media 52

Social Media Planning Suggestive Selling Shopping 52

Inside Retail

FEBRUARY 9, 2022

When considering how to orient the organisation around the customer, it’s critical to look closely at how business performance KPIs are linked to customer success metrics – from the top down.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

Parcel Pending

MAY 3, 2023

This includes product suggestions, sizing information, and smart cross-sells as part of the overall customer experience. 6 Immersive and Experiential Shopping With shopping now happening anytime and anywhere, 82% of global brands said delivering experiential value for customers is a crucial need for 2023.

Social Media 52

Social Media Consumer Shopping Marketing 52

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242