Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. Let’s get started.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147

Consumer Engagement Shopping Pattern 147

Creative Displays Now

JULY 24, 2023

Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Floor signs: Sturdy structures that stand independently on the floor and often highlight specific deals and promotions. What Is Traditional Signage?

Display 97

Display Advertising Visual Merchandising Promotion 97

Retail Bound

NOVEMBER 7, 2023

HOW PR ALIGNS WITH MARKETING FUNCTIONS: Enhances brand awareness Encourages customer engagement Supports marketing campaigns and promotional efforts Announces product launches HOW PR ALIGNS WITH EXECUTIVE FUNCTIONS: Manages company reputation & reputation building Nurtures relationships with various stakeholders, including the media Communicates (..)

Social Media 52

Social Media Promotion Customer Engagement Advertising 52