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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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The Art and Business of Christmas Windows in Retail

Retail Focus

Capturing the Spirit of Christmas Retailers turn to their windows to capture and amplify this spirit as the streets are adorned in twinkling lights and carol melodies fill the air. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

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The new trend in retail is hyper-efficiency

Inside Retail

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. Efficiency redefined.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows

Retail Focus

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

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Why high-quality product photography is critical for brands to stand out

Inside Retail

Retailers and brand owners both need to showcase their products in the best possible light for an optimum shopping experience – and also to stand out in a highly competitive and overcrowded online marketplace. About the author: Mark Blitenthall is manager of services and customer engagement at GS1 Australia. Find out more.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.