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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130
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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. For most brands, the collection of data has evolved over its history as the business grows and deploys new software and marketing tools.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

Tailored 246
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Keep your brand at the front of customers’ minds.