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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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How AI could help solve the disconnect between online and offline retail

Inside Retail

Amidst these challenges, there’s a glimmer of hope in the form of artificial intelligence (AI). Online, the frustration is often due to inadequate product information and a cumbersome process for product returns, all of which are areas ripe for AI integration,” he told Inside Retail.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This virtual interaction provides a tangible sense of the product, aiding customers in making more informed purchasing decisions.

Consumer 147
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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

This saturation and reliance on mobile phone technologies has made a huge impact on the demand for business communications via SMS, with mobile-led messaging now proven to increase customer engagement. Then update the relevant terms and forms on your website to seek permission from customers on how they wish to be communicated to.

Form 130