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Adore Beauty CEO resigns to take up new role

Inside Retail

She has led the business through a period of rapid growth while creating a long-term expansion plan centred around customer engagement. You can download the full report here.]. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Create a routine of gamification experiences for your customers.

Strategy 130
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The future is seamless: New report signals a wave of on and offline customer loyalty innovation as brands adapt to the post-covid world

Retail Focus

The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. As for future plans, we want to grow the community aspect. Predicted to be worth $15.5

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. Using automation, you can build campaign flows around seasonal events to build customer engagement and boost sales beyond one-off campaigns.

Strategy 130
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Decoding the journey from online research to in-store purchase

Inside Retail

He noted that, traditionally, catalogues have been used in Australia in order to expand a store’s reach, but that in the modern retail landscape where any brand can exist online and reach millions of customers, the catalogue should be reframed as a piece of customer engagement.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long?

Marketing 130
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Meet Tennealle O’Shannessy: #1 in this year’s Top 50 People in E-Commerce

Inside Retail

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. O’Shannessy plans to continue to invest in content and personalisation to position Adore for success in the years ahead.