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Decoding the journey from online research to in-store purchase

Inside Retail

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. According to Nielsen’s research, digital catalogues are the most effective medium to drive customers in store.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Ready to deeply engage with your customers all year long?

Strategy 130
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Meet Tennealle O’Shannessy: #1 in this year’s Top 50 People in E-Commerce

Inside Retail

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. O’Shannessy plans to continue to invest in content and personalisation to position Adore for success in the years ahead. A path to grow and scale.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long?

Marketing 130
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. to download a loyalty app they already have), will really help to increase your end conversion goals.

Tailored 246
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How Malaysian department store Pavilion is connecting with customers

Inside Retail

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. It’s encouraging to observe similar trends in countries like China, where trends such as “revenge shopping” are aiding the country’s speedy economic recovery.