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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. What are the best practices in loyalty gamification? What’s next for gamification?

Strategy 130
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long?

Strategy 130
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Adore Beauty CEO resigns to take up new role

Inside Retail

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

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The future is seamless: New report signals a wave of on and offline customer loyalty innovation as brands adapt to the post-covid world

Retail Focus

The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. As for future plans, we want to grow the community aspect. Predicted to be worth $15.5

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130
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Meet Tennealle O’Shannessy: #1 in this year’s Top 50 People in E-Commerce

Inside Retail

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. O’Shannessy plans to continue to invest in content and personalisation to position Adore for success in the years ahead. A path to grow and scale.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.