Pumpkin spice latte season is here. But is the cult drink’s popularity waning?
Inside Retail
SEPTEMBER 5, 2023
And just like the changing colors of the leaves and the cold nip in the air, the arrival of pumpkin-spice flavoured food products and merchandise feels inevitable. In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The odds are low.
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