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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

And just like the changing colors of the leaves and the cold nip in the air, the arrival of pumpkin-spice flavoured food products and merchandise feels inevitable. In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The odds are low.

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Benetton Enters Resale with Depop Collab

VMS

Depop, which specializes in vintage merchandise, is a peer-to-peer resale market and Gen Z favorite. have reportedly curated a collection of rare vintage Benetton pieces. A video created by both brands and shared on social media promotes the collaboration and highlights sellers “talking about what they stand for.”.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content.

Strategy 130
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Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Inside Retail

The innovative concept named ‘HN NFT Vault’, invites customers to browse and purchase digital art NFTs from a curated selection of globally recognised projects. There are reports Meta will be following close behind, in an effort to push NFTs into mainstream social media platforms. Creative industries adapt.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Collaborating with other businesses Partnering with nearby companies creates cross-promotion opportunities.