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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Personalization and Customer Engagement In an age where consumers are constantly bombarded with choices, personalization guides retailers toward meaningful interactions.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

They want to be made to feel like they deserve to treat themselves, and they crave curated and tailored shopping experiences. These consumers are determined to live more intentionally and in the moment. These consumers will make the most of the present and enjoy life to its fullest.