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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Then we’ll wrap it up and combine all the insights we learned. Let’s get into it.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

She believes that brands, retailers and marketers can help consumers overcome digital fatigue by focusing on amplifying the tangible and inspiring returning consumers through engaging experiences that are beyond transactional. Present hedonists” are another emerging customer profile, according to Tang.