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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Then we’ll wrap it up and combine all the insights we learned. Let’s get into it.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

She believes that brands, retailers and marketers can help consumers overcome digital fatigue by focusing on amplifying the tangible and inspiring returning consumers through engaging experiences that are beyond transactional. Present hedonists” are another emerging customer profile, according to Tang.