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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Immersive shopping experiences According to Tang, due to the uptake of digital technologies across different age demographics during the pandemic, including first-time digital shoppers, consumers in APAC have grown accustomed to contactless self-services despite returning to in-store shopping.