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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Personalization and Customer Engagement In an age where consumers are constantly bombarded with choices, personalization guides retailers toward meaningful interactions.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. You can download it here.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Customers now expect to compare stock in other locations and order products in real-time in the store, and also look to the help of extended reality (XR) and virtual fit technologies,” she observed. They want to be made to feel like they deserve to treat themselves, and they crave curated and tailored shopping experiences.