Retail Bound

MAY 11, 2023

For many D2C consumer product companies selling on Shopify or Amazon, one question always comes up: “Should I be selling to other retail channels?” Online retail is very effective and sometimes the best way to start selling to consumers. Some important questions to ask yourself include: – Who is your target market?

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Target Market Marketing Planning Consumer 52

Inside Retail

JULY 3, 2022

Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer’s biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market.

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Target Market Consumer Marketing Shopping 130

Retail Bound

FEBRUARY 27, 2024

Retail Stores Retail stores offer a physical space for customers to shop in-person. Additionally, businesses must adhere to Amazon’s strict policies and guidelines, which can be time-consuming and costly. However, retail stores also offer a unique shopping experience that can’t be replicated online.

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Target Market Balance Strategy Marketing 52

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

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Marketing Other Target Market Contrast 130

Retail Bound

JANUARY 18, 2023

This decision can be influenced by many factors, such as the product’s target market, its price point, and its shelf life. The product’s target market. The Product Target Market. When new products are developed, it is important to consider the target market.

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Target Market Marketing Other Space 52

Retailing Insight

MAY 2, 2024

Media Marketing encompasses a wide range of activities. It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. The consumers even consciously and actively avoided them.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

APRIL 5, 2022

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

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Marketing Planning Space Engagement 130

Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Visual Merchandising Explained.

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Inside Retail

JUNE 20, 2022

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. Online shopping trends. Evolution not revolution. AR is here to stay.

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Art Social Media Strategy Reimagine 130

Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% That’s why it’s essential to carefully plan your merchandising efforts, so your displays look as aesthetically pleasing as possible. Relevant to your target market. Let’s get started!

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Apparel Visual Merchandising Merchandising Display 94

Frank Mayer

NOVEMBER 20, 2020

This year’s pandemic has altered everything from the way we work to the way we shop. With COVID-19 heavily impacting retail and the way consumers shop, we break down how retail displays are playing a crucial role during the pandemic as well as how this period will influence display design in the future.

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Display Merchandising Shopping Target Market 71

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first.

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first.

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

MARCH 27, 2023

“How much money should I spend on consumer marketing versus shopper marketing?” Different brands, different consumers, different shoppers, different channels. In fact this piece of shopper understanding is critical to the creation of any shopper marketing activity. A housewife shops on behalf of the entire family.

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Marketing Consumer Target Market Line 40

Onyx

AUGUST 27, 2019

To design for the human experience is to create more personalization and emotional connections for the consumer. Data-Driven Solutions Following interior design trends reveals a fundamental shift in how retailers are trying to connect with consumers.

Design 52

Design Retail Design Interior Design Interior 52

Creative Displays Now

NOVEMBER 8, 2021

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. This consumer behavior information can be used to design a floor plan in a way that subtly guides people to the right to ensure that every product gets seen.

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Layout Flow Display Merchandising 98

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Greater Group

JUNE 9, 2023

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Also called an Alcove or “Shop within a shop”, this layout creates individual spaces for products that are grouped together according to style or function.

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Concept Retail Design Layout Design 52

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

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Tailored Social Media Strategy Target Market 246

Mike Anthony

MARCH 9, 2021

So how should shopper marketers plan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.

Marketing 52

Marketing Engagement Shopping Target Market 52

Mike Anthony

MARCH 9, 2021

So how should shopper marketers plan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.

Marketing 52

Marketing Engagement Shopping Target Market 52

Greater Group

AUGUST 27, 2019

Their shopping habits can be a deciding factor in what makes or breaks the success and longevity of retail models. Retailers must be able to connect with this generation through the right shopping experiences and unique products if they want to capture the attention of the millennial shopper. HOW TO CAPTURE THE MILLENNIAL MARKET?

Design 52

Design Social Media Balance Engagement 52

Inside Retail

SEPTEMBER 6, 2021

In August, Tucker joined Live Verdure, an ASX-listed plant-based food and supplement company that sells hemp-infused porridge, muesli, honey, protein powder, supplements and other wellness products under the direct-to-consumer (DTC) brand 13 Seeds. The brand will make its debut in the Australian market, before rolling out internationally.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers.

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Marketing Target Market Gifts Social Media 52

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Pop-up shops today are on steroids, and they are everywhere. A report by global research and analytics firm IBISWorld states that pop-up shops generated approximately US$14.5

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Engagement Shopping Artistic Marketing 130

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

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