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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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AI is driving a dramatic reinvention of retail demand planning. Here’s how

Inside Retail

Fragmented markets, volatile consumers “Markets are becoming increasingly fragmented, and as a result, consumer and market behaviour is more difficult to predict. Brands have more access to consumers through different mediums, and consumers have broader access to products and brands through e-commerce.

Planning 147
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.