Firefly Store Solutions

JANUARY 6, 2020

Not only do consumers have fewer reasons to get out, browse and shop, but the cold weather and snowy conditions certainly make it less appealing. When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases.

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Social Media Marketing Boutique Shopping 52

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

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Consumer Shopping Outdoor Engagement 130

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Known for propelling users to instant stardom, TikTok has also proven it can create hit products practically overnight.

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Social Media Engagement Marketing Promotion 130

Retail Focus

OCTOBER 25, 2023

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. This era was often described as consumer warfare.

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Department Stores Layout Social Media Consumer 162

Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

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Strategy Marketing Beauty and Health Social Media 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Instagram will reign supreme in social commerce. billion in sales in 2022.

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Social Media Advertising Shopping Promotion 130

Inside Retail

OCTOBER 18, 2022

Swiss watch brands are set to benefit from a rise in pre-owned sales, driven by millennial and Gen Z consumers. A recent report from Deloitte estimates the pre-owned luxury watch market will grow to US$35 billion by 2030. . Data-based decisions.

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Social Media Consumer Expansion Display 263

Inside Retail

SEPTEMBER 7, 2023

The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. What are Temu’s secrets to success?

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Advertising Promotion Strategy Consumer 130

Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Affordable beauty brands take product development inspiration, a term used loosely, from the most popular high-end, luxury must-haves and offer them at a price that simply cannot be ignored. Interesting.

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Social Media Consumer Promotion Other 130

Inside Retail

NOVEMBER 15, 2022

As consumers expect more environmentally sustainable solutions for the packaging of products and deliveries, shippers may be missing equally compelling reasons to make the switch: significant cost savings and an increase in operational flexibility. For example, Ranpak’s automated Cut’it! Retailers and suppliers have no choice really.

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Social Media Consumer Form Line 246

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

Social Media 130

Social Media Department Stores Marketing Perspective 130

Hunton Andrews Kurth

NOVEMBER 21, 2023

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

Advertising 90

Advertising Consumer Social Media Line 90

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. Together, they both collaborate on product design. From 10 to 100 stockists.

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Social Media Accessories Accessories Marketing 130

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

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Shopping Consumer Social Media Strategy 104

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

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Social Media Engagement Consumer Shopping 147

Inside Retail

AUGUST 11, 2022

A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales. A social gathering space on the first floor enables community talks on a variety of subjects.

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Display Social Media Visual Merchandising Space 130

Inside Retail

JANUARY 31, 2023

The group – which includes subsidiaries Louis Vuitton, Dior, Tiffany & Co, Sephora and Tag Heuer – realised a 23 per cent increase in its revenue and profit from recurring operations. While both groups left the Russian market, H&M attributed this – as well as rising costs – as significant factors in its earnings slump.

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Apparel Fashion Social Media Contrast 147

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Social Media Customer Retention Strategy Engagement 52

Inside Retail

FEBRUARY 5, 2023

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. million in wages.

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Social Media Fashion Advertising Management 130

Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Quiet luxury, a style defined by understated, investment-worthy products used by the upper echelon of society – aka people with ‘old money’ – is suddenly all the rage.

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Social Media Tailored Fashion Curate 130

Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Altogether, Miu Miu netted $3.8

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Fashion Social Media Gifts Marketing 147

Snap Retail

MARCH 22, 2021

According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 To maximize sales, it is important to strategically plan your products and marketing campaign. Select the right product mix. Choose products at different price points to appeal to different customers.

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Social Media Gifts Jewelry Promotion 52

Parcel Pending

DECEMBER 25, 2023

Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6

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Strategy Social Media Fashion Apparel 52

CRP

OCTOBER 23, 2023

Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries Packaging was once considered merely a container for products. This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements.

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Tailored Promotion Engagement Gifts 52

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

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Advertising Social Media Consumer Fashion 106

RetailMinded

DECEMBER 6, 2022

The term “digital” refers to both the Internet as well as mobile devices that allow customers to buy products from anywhere at any time. This allows them to make informed decisions about what products or services best match their customers’ interests. A great example of retail digital solutions is chatbots. Conclusion.

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Retail Space Space Social Media Customer Engagement 59

RetailMinded

APRIL 15, 2021

With a saturated market, you may wonder how to set your business apart from its competitors. Should you use only organic products for your salon services? Be Active On Social Media . The power of social media campaigns cannot be understated. Take advantage of using social media to its full potential.

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Social Media Merchant Services Flow Planning 52

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Letting customers taste a featured product is another strategy being updated by merchandisers.

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