Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. For brands, one of the main reasons why they work with influencers or creators is to co-create more authentic content. “For

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness. The Indian landscape.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. When it comes to influencer marketing on TikTok, it’s impossible not to mention e.l.f. to TikTok stardom.

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Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them.

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Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Inside Retail

OCTOBER 18, 2022

Swiss watch brands are set to benefit from a rise in pre-owned sales, driven by millennial and Gen Z consumers. A recent report from Deloitte estimates the pre-owned luxury watch market will grow to US$35 billion by 2030. . In March, Frederique Constant became the first brand to launch a new timepiece in the metaverse.

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Retail Focus

OCTOBER 25, 2023

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Retailers have continually adapted to changing consumer demands, technological advancements, and shifting societal values. This era was often described as consumer warfare.

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Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Inside Retail

NOVEMBER 15, 2022

As consumers expect more environmentally sustainable solutions for the packaging of products and deliveries, shippers may be missing equally compelling reasons to make the switch: significant cost savings and an increase in operational flexibility. They need to move towards sustainable packaging as their consumers increasingly demand that.

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Inside Retail

AUGUST 16, 2023

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Affordable beauty brands take product development inspiration, a term used loosely, from the most popular high-end, luxury must-haves and offer them at a price that simply cannot be ignored.

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

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Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. The greenwashing factor Yes Men’s co-founder Igor Vamos, who operates under the alias Mike Bannano, alleged that the Adidas brand is a ‘master of greenwashing’.

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Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. The luxury brand accrued $22.8 Luxury fashion it-girls dress up for Prada’s ready-to-wear debut.

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Inside Retail

AUGUST 11, 2022

A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales. The Chinese market.

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Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Wealthy people have worn discreet luxury brands such as Tod’s and Loro Piana for decades. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth.

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Inside Retail

JANUARY 31, 2023

The group – which includes subsidiaries Louis Vuitton, Dior, Tiffany & Co, Sephora and Tag Heuer – realised a 23 per cent increase in its revenue and profit from recurring operations. It’s revealing that H&M’s niche brands like COS and Arket have proved more resilient.”

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Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. While some brands have already started using AR, it is likely to become widespread.”. Not just luxury .

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RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Design Middleeast

FEBRUARY 26, 2024

From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. What differentiates your brand from the competition? How much do you depend on word of mouth and social media?

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Parcel Pending

DECEMBER 25, 2023

Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. 1 And Sustainable Brands reports that 95% of U.S. tools, clothing, furniture). #3

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CRP

OCTOBER 23, 2023

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This article explores the three most prominent packaging trends for 2024 and how your brand can leverage them to your advantage in the coming year. 2024 marks a new year in packaging evolution.

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Hunton Andrews Kurth

MAY 12, 2022

However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods.

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RetailMinded

APRIL 15, 2021

With a saturated market, you may wonder how to set your business apart from its competitors. Be Active On Social Media . The power of social media campaigns cannot be understated. Take advantage of using social media to its full potential. Have you always dreamed about running a hair salon?

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Parcel Pending

FEBRUARY 14, 2022

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). Online shopping and grocery and restaurant delivery are now a permanent part of how consumers order and acquire goods.

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Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. And, yes, the idea is still to influence shoppers to make purchases. Aspirational Retailing.

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