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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. Instagram will reign supreme in social commerce.

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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

Launched in September 2022, the Boston-headquartered platform boasts the resources of a powerful parent – China’s Pinduoduo Holdings. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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From fast food to autos, India’s digitally connected users lure investors

Inside Retail

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. In contrast, the broader Indian equity markets saw an outflow of $5.9 versus $212.9

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14 Money Saving Ideas for Trade Shows in 2022 

Trade Show Booth Companies - Trade Group

Another way to stand out from your competitors and save money is to use free social media platforms and email campaigns to market your booth before the show. Having discussed three simple principles for investing in a trade show marketing plan, here are some specific ideas you can apply today. Draft a budget . expenses