Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

MARCH 2, 2023

The growing interest in health care among some of the country’s largest retailers comes as American consumers pull back on discretionary purchases in the face of persistent inflation. “It’s a very profitable business,” said Hilding Anderson, vice president and head of retail strategy for consulting firm Publicis Sapient.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As What’s the driver?

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Inside Retail

NOVEMBER 3, 2022

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. Enterprise.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. For starters, consider these guiding questions: What marketing initiatives worked well for this BFCM?

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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Inside Retail

NOVEMBER 23, 2023

For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. Because of the psychology of sales and the immediacy of it, there’s that fear of missing out, and many consumers are exposing themselves to making impulse purchases.”

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Inside Retail

SEPTEMBER 29, 2023

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

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Inside Retail

AUGUST 12, 2021

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV. content creators.

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Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

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Inside Retail

APRIL 29, 2024

From superfood -enhanced coffees to spirit-less cocktails, the market for more natural and healthier beverage alternatives has never been stronger — even when it comes to energy drinks. As Manuel Gonzalez, general partner at AgFunder, pointed out, “Tekla and Karishma are the embodiment of founder market fit.

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Inside Retail

OCTOBER 11, 2023

Comparatively, the Australian furniture market is worth $10.9 The United States is key to the King Living global expansion strategy and the market provides us with an unparalleled growth opportunity,” Woollcott said. “We According to Statista, the US furniture retail category is worth $379.6 per cent between 2023 and 2028.

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Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

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Inside Retail

MAY 1, 2024

One entrepreneur hoping to capture a share of this growing market is Jordan Mylius, who previously drove the global growth of self-tanning and skincare brand Bondi Sands and is seeking to achieve a similar result with his recently launched hair care brand, Hairification. I wouldn’t say I’m some trailblazer,” Mylius said. “I

Beauty and Health 263

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

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Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

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Inside Retail

SEPTEMBER 9, 2021

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is still the focus On the other hand, he said that China remains attractive but has dropped three spots driven by the overall softer economic outlook of the country.

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Inside Retail

SEPTEMBER 29, 2021

Australia’s largest supermarket chain, Woolworths, is looking to increase its relevance to consumers through a new online marketplace it launched this week. Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty.

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Inside Retail

DECEMBER 18, 2023

McDonald’s latest restaurant concept goes after the Gen Z market with a calculated marketing trifecta of nostalgia, convenience and bespoke products. The branding power of nostalgia is no longer a secret weapon, with companies such as Mattel, Coke and Disney embracing the strategy. billion, according to Statistica.

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Inside Retail

JANUARY 14, 2024

Running from January 14-16, the conference has attracted thousands of global retailers, suppliers, and media, all clamouring to see what’s new in the world of shopping and consumers. In a time when businesses are losing billions in potential sales due to e-commerce fraud , such tools would be useful in avoiding false payments and other scams.

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Inside Retail

APRIL 23, 2024

What we call our premiumisation strategy is something that I’ve seen over the last two to three years that has paid significant dividends for us,” Huisamen told Inside Retail. “We’ve So we naturally have to balance that heritage with youth, because that is ultimately what’s driving the growth in Asia markets,” he added.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. When done right, people will be attracted to the displays and vibrant colours among other in-store efforts.

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Inside Retail

NOVEMBER 27, 2022

What we didn’t plan for was all the other ‘cost of living’ increases that are now affecting consumers. The latest Consumer Price Index figures from the Australian Bureau of Statistics show prices up 6.1 Yet when every other cost is increasing, the impact is compounded. Value vs price.

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CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

DECEMBER 13, 2023

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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