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How changing consumer tastes are driving China’s competitive coffee market

Inside Retail

“The Chinese consumer is increasingly adopting Western lifestyles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel. Each one is trying to grab as big a share as they can of the growing market, he said.

Consumer 130
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Reebok Pacific GM talks new Chadstone store and growth plans down under

Inside Retail

Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. What we’ve seen since this handover is a period of exponential growth across our direct-to-consumer (DTC) channels, as well as with our wholesale distribution. There will also be more locations to come across other states.

Planning 246
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290
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Asics plans giant strides in “cutthroat” Indian market

Inside Retail

It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. The brand currently has 74 stores in the country, and there are plans to expand the network further. “We

Planning 130
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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Any plans for an MCoBeauty retail store in the US or Australia? SS: Not at this stage. SS: Absolutely.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259