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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

Pattern 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Search engines.

Consumer 246
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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Peter Alexander secures Moulin Rouge licence for Australian sleepwear

Inside Retail

The sleepwear line is inspired by Moulin Rouge and features the club’s classic posters and themes. It comprises a trendy blue shirt, patterned PJ trousers, sleep shorts, a romper, a slinky nightie and a kimono gown. “We

Pattern 278
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Why the cost-of-trading and cost-of-living crises are two sides of the same coin

Inside Retail

And it is becoming increasingly apparent that the government, retail industry and consumers will all need to play a part in easing the current economic circumstances. The nationwide drop in consumer spending due to the rising cost of essential goods and services has created a prevailing narrative of greedy price-gouging retailers.

Consumer 278
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How Converse innovation VP learned it can make shoes out of almost anything

Inside Retail

In line with consumer preferences, retailers of all sizes are increasingly seeking to transition from a linear to a more circular business model. And secondly, that that this could be an exciting offering for consumers, but first we needed to be able to replicate it at scale. The only limit is our imagination.

Fashion 261