Advertising Consumer Line Pattern 
Inside Retail
NOVEMBER 27, 2023
This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.
Inside Retail
APRIL 26, 2024
Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.
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Inside Retail
MAY 25, 2022
No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. But for argument’s sake, just what is the impact on designers’ bottom lines? Ultimately, the reckoning will come from changes in consumer behaviour.
Inside Retail
JUNE 17, 2021
Since the pandemic hit last year and shopping patterns shifted, historical data in retail businesses has been pushed to the side, as analysts have had to quickly understand new information to cater to customers. People from the retail industry would need to change their customer experience and make it more interesting [for their consumers].”.
Inside Retail
JULY 12, 2021
The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. It’s the latest signal that the business is falling in line with the tech-focused strategies followed by other major grocery retailers.
RetailMinded
FEBRUARY 17, 2021
However, consumers are becoming increasingly savvy about all the baggage of fast fashion. Consumer consciousness of these issues is growing. Retailers can expect that consumers will look for items they can wear both this year and in ten years, swap with friends, and even recycle. Behind the top that only costs $7.99
Design Week
OCTOBER 25, 2021
Mascots “are often distinctive and emotionally resonant with consumers”, says JKR creative director Della Lawrence. P’s new expressions Part of mascots’ power comes from the ability to make brands more relatable to consumers. Heritage plans an important part as well.
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