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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, generates connection and evokes emotion for consumers – what he calls “retailtainment”. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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The Decline of Main Street & Empty Store Advertising

Contra

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising. The Future of Main Street.

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Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

The FTC has announced that it is taking a fresh look at its guidance for online disclosures, in part because, according to its Consumer Protection Director, “some companies are wrongly citing the guides to justify practices that mislead consumers online.”. The FTC is taking comment s on these questions through August 2, 2022.

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Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

RetailMinded

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.