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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Profit from Drytac’s pattern coating science

Drytac

Taking this a step further, Drytac, which offers products across all the main adhesive technologies, has developed a pattern coating process to apply adhesive in dots, lines or various differing shapes to offer maximum performance to customers. Another advantage of pattern coating is the reduced consumption of adhesive products.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. The solution offers management real-time visibility of the status of all tasks, including completion rates.

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Peter Alexander secures Moulin Rouge licence for Australian sleepwear

Inside Retail

The sleepwear line is inspired by Moulin Rouge and features the club’s classic posters and themes. It comprises a trendy blue shirt, patterned PJ trousers, sleep shorts, a romper, a slinky nightie and a kimono gown. “We

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Gofi’s “Lines & Dots” lamps look like they were drawn in mid-air

Design Wanted

The Lines & Dots collection is at the same time a lamp and a sculpture. After its initial success in 2015, the relevance of Gofi’s “Lines & Dots” collection remains, highlighting the sculptural potential of 2D shapes. They feature patterned circular and oval sections arranged around a central hanging rod.

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Kivari, born in a market, opens two more stores

Inside Retail

The brand is known for its patterns and contemporary details and it expanded its product lines last year that include swimwear, jewellery and knitwear. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship.

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