Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Inside Retail

NOVEMBER 29, 2022

After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Nixon attributed this to consumers being online more and having more time to shop, as well as the growth of the lingerie and sleepwear industry throughout this period.

Social Media 245

Social Media Fashion Location Boutique 245

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

FEBRUARY 7, 2022

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

Consumer 147

Consumer Social Media Shopping Management 147

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

FEBRUARY 26, 2024

The E-commerce Delivery Benchmark Report 2024 – a comprehensive study commissioned by Auctane, ShipStation’s parent company, in collaboration with Retail Economics – surveyed 8000 consumers and more than 800 online sellers across eight markets. Returns – once viewed as a friction point – now emerge as a loyalty catalyst.

Social Media 130

Social Media Customer Retention Strategy Consumer 130

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Most of this has to do with the level of information available online, and as a result of market competition. The internet has removed much of the guesswork and has allowed people to make informed decisions.

Consumer 130

Consumer Social Media Perspective Balance 130

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

APRIL 4, 2024

According to Aussie-born global fintech Airwallex – which last month launched its State of Cross-border eCommerce: Key Trends of 2024 Report – a whopping 54 per cent of global consumers are expected to increase their international online spending over the next six to 12 months. Within social media, influencers are more influential than ever.

Social Media 130

Social Media Consumer Expansion Display 130

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

Social Media 130

Social Media Expansion Consumer Marketing 130

Retail Focus

MARCH 6, 2024

By subscribing to these newsletters, consumers gain exclusive access to insider information and receive timely notifications about sales events and special offers. This proactive approach ensures that buyers stay informed and never miss out on the chance to score their favorite mushroom-infused treats at discounted prices.

Social Media 130

Social Media Promotion Strategy Consumer 130

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 23, 2023

Meanwhile, shoppers can visit the West Mall website or the mall’s social media pages for updates,” she said. Circulars informing tenants of works to the mall are also issued prior to the start of the works,” she concluded.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

APRIL 21, 2024

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. The founders of Indyx identified four key problem areas in consumer wardrobes that informed the design of the app and its various tools; visibility, practice, accessibility and ease.

Fashion 273

Fashion Social Media Reimagine Consumer 273

Retail Times

OCTOBER 12, 2023

Westfield’s latest How We Shop study delves into how UK consumers are introduced to global culture through international streaming platforms. The new insights shed light on the rapidly evolving retail landscape and shifting consumer preferences. Retail Times - Retail news, reports, analysis & comment

Social Media 40

Social Media Consumer Light Shopping 40

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Retail Times

OCTOBER 26, 2023

Over half (55%) of consumers would be more likely to shop with an online retailer that has made a clear commitment to sustainability, according to Royal Mail’s latest Online Retailing Consumer Report. The research also reveals […] If you want more information Retail Times get in touch!

Social Media 45

Social Media Fashion Consumer Shopping 45

Retail Focus

FEBRUARY 2, 2024

Data on things such as consumer trends and internet searches are abundant these days, but that doesn’t mean you’ll always get it right in terms of selling things people want to buy. When people are informed, they’re confident and, when people are confident, they’re more likely to engage. That, of course, is easier said than done.

Social Media 130

Social Media Pattern Engagement Strategy 130

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

Consumer 130

Consumer Shopping Outdoor Engagement 130

RetailMinded

APRIL 18, 2024

Consumers, in particular, are becoming targets of cyber attacks. These links can be found in many other places as well, such as on impersonated social media accounts or fake job advertisements and malicious ads displayed on legitimate websites. Firstly, social media contains live selling and marketplace features.

Social Media 59

Social Media Advertising Shopping Other 59

Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

Beauty and Health 246

Beauty and Health Social Media Advertising Pattern 246

Retail Focus

FEBRUARY 15, 2024

They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven. Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So For example, the company advises clients to print information directly onto cartons rather than decals which – due to the adhesives – can sometimes render the cartons unrecyclable.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 5, 2023

In-depth consumer research informed the rebrand. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. “Our brief was ‘don’t make it uber premium, play to the history of the brand’. This story was originally published on Franchise Executives.

Shopping 264

Shopping Social Media Layout Advertising 264

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

Inside Retail

JUNE 14, 2021

But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It The video, which was released on its social media channels, explains chemicals in simple terms and reminds consumers that chemicals are essential components of all matter.

Social Media 242

Social Media Marketing Consumer Concept 242