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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. “The current promotion was for a discount that was applied about five years earlier,” the consumer advocacy group said.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Without a doubt, this year’s most talked about beauty dupe has been the MCoBeauty Flawless Glow Luminous Skin Filter: a $35 foundation promising consumers the perfect dewy complexion. Can a dupe be too good?

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Users can also purchase products influencers have tagged. Instagram couldn’t do it without creators.

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The Future of Retail – Embracing Digital Pricing

Retail Design Solutions

As the traditional yellow discount stickers may soon become a thing of the past, supermarkets are turning to digital price tags and high-tech stickers to provide real-time pricing updates. This shift not only aims to reduce food waste but also offers retailers greater flexibility in offering discounts and influencing consumer behaviour.

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StockX, one year later: Here’s four things I’d do again

Inside Retail

One year on from launching the business into the local market, here are four things that have worked well and that we’d definitely do again. We want to give these local brands access to the global consumer audiences on StockX and help promote the latest talent coming from down under. Cultural relevance is key. It went bananas!

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Tech by design: The Long-Awaited Adoption of e-paper at Retail

VMS

Its primary use case of delivering SKU-level pricing and promotional information accurately and automatically has always been appealing, but the costs of early-generation ESL were high, especially when you added the expense of required hard-wired power and data infrastructure. Lower-cost tags with security mounts, powered wirelessly?

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