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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The ease of returns has become a basic expectation among consumers shopping online.

Planning 290
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ShipStation bolsters Aussie merchants with major platform enhancements

Inside Retail

The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US. This release will include additional features for the high-volume plan, designed to streamline fulfilment processes and offer comprehensive delivery options for organisations with high delivery volumes.

Tailored 130
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What to do when waste-conscious consumers expect action

Inside Retail

At least two significant forces are reshaping how and where consumers shop and their expectations of brands. Encouragingly, consumers are ready to increase participation in the circular economy. Consumers want businesses to make it more convenient to take part.” . In stark contrast, Finland is targeting 100 per cent by 2025 2.

Consumer 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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What you need to know to be tech-ready for 2024

Inside Retail

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. But trust me, take the time to plan for the upcoming year now.

Strategy 246
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Deep dive: What social commerce looks like around the world

Inside Retail

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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The Digital Edge: Exploring the Benefits of Digital Coaching in the Retail Industry

Retail Focus

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in.

Tailored 130