Remove Consumer Remove Engagement Remove Planning Remove Social Media
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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

More than ever, consumers are aware and conscious of these topics. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. The report surveyed 12,000 global consumers on their sentiment towards Big Tech and expectations for brands online.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. I think that’s how it feels non-intrusive and more engaging. IR: What about social media?

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! Plan it Out. Who is your target audience?

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The ease of returns has become a basic expectation among consumers shopping online.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. However, the campaign did not go off exactly as planned. For example, Pearson pointed to the Grimace Shake takeover of 2023.