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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Why adopting unified email and SMS solution is essential to engaging customers

Inside Retail

According to Klaviyo’s 2024 SMS Consumer Trends Report , the results were eye-opening: 65 per cent of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of an SMS. 35 per cent of consumers find receiving messages via SMS and email helpful.

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”. . Seasonal spirits are running high.

Consumer 311
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Introducing the post-Covid connected consumer

Inside Retail

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. The possibilities for increasing consumer engagement and consumer connection are endless.

Consumer 130
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Successful experimentation can double your signups and boost online margins

Inside Retail

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. We’ve already seen promising results,” Child told Inside Retail. We want to grow, learn, and evolve alongside our customers’ shopping behaviours.”

Fashion 290