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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Introducing the post-Covid connected consumer

Inside Retail

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. The possibilities for increasing consumer engagement and consumer connection are endless.

Consumer 130
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Ferragamo sees revenue drop for third quarter

Inside Retail

“Decreasing consumer confidence is most notable in the Asia Pacific, which is the main phenomenon impacting our sales performance,” said Gobbetti. “We pursue our work on the enrichment of the offer, increasing engagement with new audiences through key products and maintaining a strong operational discipline,” he said.

Contrast 130
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Successful experimentation can double your signups and boost online margins

Inside Retail

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. We’ve already seen promising results,” Child told Inside Retail. We want to grow, learn, and evolve alongside our customers’ shopping behaviours.”

Fashion 290
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What were your top-performing campaigns and flows?

Strategy 130