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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Beyond value, seven in 10 are changing for new and appealing features or benefits (2).

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Digital Transformation in Retail: The Need is Now

Parcel Pending

With as many as 36 million Americans working remotely today, commutes have changed dramatically, translating into fewer store visits and location playing a smaller role in customer acquisition and retention. In fact, 74% of retail site traffic in Q1 2023 and 63% of online orders are generated by smartphones.