Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

MARCH 3, 2024

In the new retail economy, retailers are under pressure to optimise supply chain efficiency and provide seamless service for customers via multiple channels. Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement.

Tailored 130

Tailored Gifts Customer Engagement Strategy 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. 58% are influenced by excellent past customer service.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. And, by leveraging different content and product offerings to appeal to each customers’ preferences, there is now a seamless link between the app and the malls.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. Ultimately, creating more value and satisfaction for the consumer.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement 130

Engagement Line Pattern Balance 130

Compliantia

JULY 4, 2023

Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Navigating these legal requirements can be complex and time-consuming.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

FEBRUARY 27, 2024

It is getting harder to turn visitors into buyers and consumers are overwhelmed with choices. However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Like to learn more about Shopline Australia? Book in your product demo today and see how they can help you succeed in 2024.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

All Work

DECEMBER 18, 2020

Retail designers understand how brick and mortar stores can make genuine connections with consumers and also drive a successful online experience. The retail sector has figured out customers not only want to look at goods on a shelf and buy items; they want an experience. Optimus Offices (image: Work Design Magazine).

Retail Design 57

Retail Design Design Layout Space 57

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. This ensures minimal discounting and margin erosion and true tailored service delivery. Those that embrace personalisation not only deliver on customer outcomes, but also on business performance.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Pop-ups are one way Nordstrom has been trying to drive sales and draw in younger, more trend-savvy consumer groups.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130

Retail Focus

MARCH 2, 2022

Let’s look at strategies to improve your customer relationship management system (CRM). The importance of a Customer relationship management system in the financial sector cannot be overstated. That is why financial institutions should use a contemporary client strategy, such as a CRM system.

Management 130

Management Advertising Strategy Engagement 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Inside Retail

AUGUST 15, 2023

As part of this effort to shift how consumers view coffee, Market Lane has endeavoured to share as much information as possible relating to its product and offering. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. In a recession.

Marketing 130

Marketing Engagement Location Shopping 130