Retail Focus

AUGUST 9, 2023

When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event.

Concept 130

Concept Social Media Planning Consumer 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Building long-lasting customer relationships rests on the pillars of authenticity, consistency, and meaningful engagement.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Retail Bound

FEBRUARY 29, 2024

Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Let’s delve into how smart devices evolve from initial concepts to being available for purchase in stores. Ideation and design All man-made creations start from a simple concept.

Concept 52

Concept Consumer Design Consumer Electronics 52

Retail Focus

JUNE 16, 2023

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Crafting brand narratives through pop-up stores.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Simultaneously, the brand introduced a new concept in its stores, physically manifesting the shift in its identity.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

JANUARY 19, 2022

Burberry’s focus on full-price sales data is intended to overshadow the 3-per-cent decline in overall same-store sales as the company pursues a strategy of exiting markdowns. Another 19 are expected to be completed by the end of the financial year. A digital focus has also driven growth. “We

Social Media 246

Social Media Engagement Concept Strategy 246

Inside Retail

NOVEMBER 8, 2023

Jenner-Leuthart said that Belles had been considering the crowdfunding concept for a few years, but the timing is now right – with a new location set to open in Adelaide early next year. We see crowdfunding as a way to engage these customers, and include them as part of our journey as we grow and expand further.”

Planning 244

Planning Expansion Perspective Social Media 244

Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. An essential part of our approach involves deconstructing these recipes and integrating them into our overall concept.

Expansion 130

Expansion Social Media Target Market Form 130

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Who will the metaverse be for?

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

MARCH 3, 2024

A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations. Our systems are fully omnichannel capable and the latest shoe collection, like the Lt1, will be available both online and in our concept stores,” he said.

Marketing 130

Marketing Concept Promotion Social Media 130

Inside Retail

SEPTEMBER 6, 2022

The concept space, described as a “physical gateway into the metaverse”, has been designed for people to virtually try-on digital fashion via AR, using their smartphones. Digital-first retailers. Whether it’s for a bricks-and-mortar retailer, an e-commerce brand or both, new and immersive technologies enable retailers to become digital-first.

Fashion 147

Fashion Social Media Space Accessories 147

Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Consistently re-engage fans. to TikTok stardom. Prioritise product quality.

Social Media 130

Social Media Engagement Marketing Promotion 130

Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. Design matters Although the term design may seem like a minor concept, it’s very important to a successful business. It involves engaging customers in your store to provide a compelling and unique experience unlike what they can experience online.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Retail Focus

JULY 20, 2023

As luxury brands invest in various areas, they aim to create immersive and unforgettable experiences for their customers with a focus on aesthetics, arts, technology, food and services, collaborations, exhibitions and museums, these brands are taking the concept of luxury pop-up shops to the next level. The Ephemeral Luxury Brand Strategy.

Art 100

Art Engagement Curate Artistic 100

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

MAY 9, 2022

The innovative retail concept is exclusive to China Duty Free (CDF) in Hainan – one of the most popular duty-free shopping destinations in China since the pandemic, due to Hong Kong’s strict quarantine restrictions. At the core of these strategies are communities where people are talking about the brand 24/7.

Social Media 130

Social Media Location Engagement Gifts 130

Inside Retail

JUNE 10, 2021

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world. From clicks to bricks.

Social Media 130

Social Media Fashion Boutique Engagement 130

Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. Partnerships are hardly a new concept, particularly in retail, which has a long tradition of affiliate activity.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

MARCH 12, 2024

What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment? This meant our strategy centred around customer experience and staff training. Sampling is also key to our loyalty strategy. My mantra was ‘focus on what you can control’.

Strategy 130

Strategy Perspective Gifts Social Media 130

Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays. Shelving and Storage.

Concept 52

Concept Retail Design Layout Design 52

Inside Retail

FEBRUARY 15, 2022

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. We are really pleased with how we are presented in this space alongside some other great international brands.”. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

NOVEMBER 28, 2022

The concept of ‘newness’ is central to user experience on social media platforms, where content is refreshed several times during one online experience. While social commerce can provide greater reach and deeper engagement with customers, it also presents issues around supply-chain management.

Social Media 130

Social Media Space Shopping Management 130

Inside Retail

APRIL 22, 2021

And like Apple, Nike’s access to global data and consumer insights informs its strategies. Platforms that we may consider being a waste of time such as computer games, content streaming sites, and social media apps, are normal environments where kids thrive, socialise, create, and develop important skills.

Social Media 217

Social Media Apparel Fashion Location 217

Inside Retail

APRIL 4, 2024

A journey that began with product adaptation is now advancing into store design, staff training and the embrace of sales channels like influencers and social media platforms that not so long ago might have seemed unimaginable for a conservative, traditional Italian shoemaker. “We Omnichannel is the only strategy for brands.”

Strategy 130

Strategy Consumer Marketing Fashion 130

Design Middleeast

FEBRUARY 26, 2024

From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. Many new food and beverage concepts are emerging in the business hospitality sector. How much do you depend on word of mouth and social media?

Social Media 52

Social Media Beauty and Health Engagement Tailored 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 20, 2021

There’s a small local supermarket in Queensland that is less than 150 sqm but punches above its weight in community engagement. Social communities in retail don’t just happen. Communities are made by engaging customers around shared values and interests. They aren’t generated by email lists and catalogue drops.

Shopping 130

Shopping Outdoor Concept Social Media 130

Inside Retail

NOVEMBER 6, 2023

Rattanadej recently discussed the motivations that drove Sephora to partner with Lazada and how the launch of the digital store fits into Sephora’s larger omnichannel strategy. “At We keep a close eye on emerging beauty trends, new social media platforms, and customer feedback.

Gifts 130

Gifts Curate Social Media Boutique 130

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

Retail Design 130

Retail Design Design Engagement Display 130

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Barber Design

MAY 3, 2023

They’re launching stores called their digital rise concept, using screens across their multi-layered stores to show local sports, city and athlete data; taking their Nike “Live” concept one step further. Frictionless retail i.e. how retailers deliver products, services and brand engagement. Likewise insights into supply chains.

Beauty and Health 97

Beauty and Health Concept Social Media Visual Merchandising 97