From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.
Retail Focus
NOVEMBER 7, 2022
Through sustainable pop-up stores, luxury brands want to share a message, provide customers with novelty, exchange with them, give them space to participate, engage or co-create. Therefore, luxury brand pop-up stores are inviting customers to be more involved and to participate in all activities that it might put forward. .
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