From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.
Retail Focus
NOVEMBER 7, 2022
Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. Through sustainable pop-up stores, luxury brands want to share a message, provide customers with novelty, exchange with them, give them space to participate, engage or co-create.
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